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URL is SEO friendly Pass
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Keyword not found in URL Fail
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URL does not contain underscores Pass
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robots.txt file found Pass
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Favicon found Pass
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Preferred domain set Pass
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Load speed is under 2 seconds Pass
Rossman Media – Building Your Brand Online
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Title has 60 characters or less.Pass
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Title tag should begin with exact keywordFail
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Description is too short. Consider adding more characters. Fail
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Description tag should contain the exact keyword Fail
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All images have alt tags Pass
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Exact keyword should be used in an alt tag Fail
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Add exact keyword to an image file name Fail
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No underscores found in image file names Pass
H1
H2
H3
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Found heading tags H1, H2 and H3 Pass
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Exact keyword NOT found heading tags H1, H2 or H3 Fail
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No duplicate heading tags found Pass
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We found viewport metatag Pass
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Add an Apple icon Fail
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You have 500+ words on this page Pass
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Keyword should have 3 occurences Fail
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Exact keyword was neither bolded, italicized, or underlined Fail
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Exact keyword was not found within first 100 words Fail
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Exact keyword found in anchor text Pass
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Add Tweet button Fail
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Add Facebook share/like button Fail
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Add Google +1 button Fail
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Blog link found Pass
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Code is not W3C valid. Fail
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No flash elements found. Pass
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Remove inline css. Fail
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Text to html ratio is less than 2:1 Fail
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Add schema.org markup Fail
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Link to sitemap.xml was not found Fail
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